About Us

Based in New York City, VKLarson Communications LLC is a fresh slice of PR. We position your business, create messaging for positive and fresh results. VKLCo develops ideas and concepts that are both practical and inspiring and worthy of sharing and reading. We believe that communications is the leading agent of positive change and development. We work hard to improve and increase the awareness of your business online and in print. We bring years of experience in, and enthusiasm for, creating successful editorial and public relations campaigns. From developing a strategy to managing all the campaign details and delivering results, we aim to deliver finished and polished products that beat expectations. We offer an extensive network of contacts and experience in creating and managing successful campaigns in tourism, publishing, business and cultural affairs.

Before starting VKLarson Communications in January of 2013, Victoria Larson spent many fulfilling years in publishing, travel and tourism at the German National Tourist Office; Institutional Investor; Readers Digest; and TEXERE. Victoria is accredited in public relations (APR) by the Public Relations Society of America (PRSA). She received her B.A. from Trinity College, Hartford; an M.A. in International Affairs and Economics from the School for Advanced International Studies (SAIS) at Johns Hopkins and an M.A. in Publishing from the School for Continuing Education at New York University. She is a member of the Society of American Travel Writers (SATW).

Megan Mroz has a BA in Psychology from Michigan State University and is working towards a certification in Event Management at New York University.  She assists Victoria with digital marketing and coordination of press events for VK Larson Communications and article posting for Side of Culture.

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